When driving back to Jeff's home, Kim swerves to avoid a group of ghostly children in the road and crashes the van into a tree. She gets into a dispute with the store cashier, Peggy, who refuses to service Kim based off her appearance. Kim later goes into town to pick up coffee and alcohol.

Erica claims that they have been marked for death by a witch. Kim tries to console Erica, who then shows her body covered in rash-like symbols. Erica is left distraught and claims that she has no memory of this. To their shock, the tapes shows Erica dancing around a tree while nude. After Tristen is discharged, the group head to Jeff's home, a former factory in the woods, to review Jeff's tapes to uncover what had happened last night. Tristen suddenly suffers a miscarriage, and the group rush her to a hospital. Due to their excessive binging, they have no memories of the previous night. The next day, they awaken to find Stephen and Tristen's research documents completely shredded and Jeff's cameras and equipment are destroyed. That night, the group drinks and smoke heavily before blacking out. Jeff and Stephen convince them to camp at Coffin Rock instead after lying to them that they had earlier saw something interesting at that site. They encounter a rival tour group who claim Parr's house as theirs to camp. They camp for the night at the ruins of Rustin Parr's house, where Jeff has placed surveillance cameras to capture supernatural occurrences.

His tour group consists of graduate students Stephen Parker and his pregnant girlfriend Tristen Ryler, who are researching the hysteria and mystery surrounding the film Erica Geerson, a Wiccan and Kim Diamond, a goth. In November 1999, Burkittsville resident Jeff Patterson, who seeks to profit off the film's popularity, has set up a group tour of locations featured in the film.

Since the release of The Blair Witch Project, the town of Burkittsville attracted tourists and fans of the movie.

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